Digital Ramp Up for Brand & Marketing Managers

Digital marketing and tech has completely changed the playing field and game of marketing. And along with it, it’s drastically changed the job description, task-lists and everyday conversations of brand- and marketing managers. 

Now, old marketing virtues and skills are still very relevant! But they’ve had to change, adapt and intertwine with all the new. 

All of this probably means that you’re also feeling the need to ramp up!? Maybe you want a better understanding of digital disciplines to:

• better discuss with and challenge your agency 
• better work with or manage digital and creative colleagues
• Just develop your own competencies within the the digital part of marketing

“Whatever you knew about advertising has changed completely. Technology and data has hit our industry like a tsunami! … The only constant for us marketer's is change ” 

                                                         Per Pedersen, Global Creative Chairman, GREY

Recipients: 
Traditional marketers who want to get a more thorough and fundamental understanding of digital marketing disciplines. 

Marketing managers, brand managers, marketing leaders

Keywords:

• The changed and challenged role of marketing and brand managers
• Digital marketing fundamentals from A - Z

9 morning sessions of 1 - 1,5 hour

Trainer:

Tine Rahbek

Has a background in digital marketing from Google, but during the last decade she’s been leading and developing one of the Nordic's strongest marketing organisations in Nordisk Film working across digital, creative, insights and traditional disciplines. 

She's been an external lecturer in digital marketing at CBS. Is educated in economics and psychology, is a certified coach and is trained in Google learning philosophy and methods.